Tag: Branding
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The Case for Letting Brand Names Breathe
This thought has been kicking around in my head for a while now, a bit of a rebel yell against the perfectly formed, statistically-backed world of short brand names. You know the mantra: keep it concise, keep it catchy, keep it… short. And the data backs it up, right? Shorter names are easier to remember,…
onbreath 